Nielsen’s 1st-quarter 2016 Total Audience Report marks what the company is calling a milestone in U.S. media: Availability of SVOD – subscription video on demand – is now equal to DVR penetration, with both available in 50% of U.S. TV households.
That’s great news for services like Netflix, Hulu Plus and Amazon Prime, with Nielsen noting that SVOD penetration is growing while DVRs have leveled off. Traditional platforms continue to make up the largest segment of TV media…![]()
