In what the Nielsen Company is calling "an important milestone," half of all TV households now have access to streaming video on demand such as Netflix, Hulu and Amazon Prime – equal to the number of homes with DVRs.
"While DVR penetration has plateaued, SVOD penetration is growing," according to Nielsen's latest report on audience trends. "In first-quarter 2016, SVOD penetration equaled DVR penetration, with half of homes having access to each of these." DVR penetration…![]()
