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‘Coming 2 America’ Impact On Amazon Proves “You Can’t Reach Diverse Audiences Without Diversity”, Says Streamer’s Marketing Chief Ukonwa Ojo: Cannes Lions

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The reception to Eddie Murphy’s Coming 2 America on Amazon Prime Video last year provided Amazon marketing chief Ukonwa Ojo’s point when she said Thursday at Cannes Lions that “it’s not possible to reach diverse audiences without diversity.” Ojo, Global Chief Marketing Officer for Amazon Prime Video and Amazon Studios, explained: “Nielsen tracks streaming by minutes […]

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